Driven by Passion Since 1955
Welcome to Boyd Motorcycles, Hamilton’s ultimate destination for two-wheel enthusiasts. For over seven decades, our family-owned business has been fueling New Zealand’s passion for riding.
From humble beginnings to becoming one of the largest independent motorcycle dealerships in the country, our commitment remains the same: delivering unmatched expertise, premium brands, and top-tier service.
Our Journey: A Legacy of Wheels & Innovation
- 1955 – The VW Beginnings: David Boyd launches the business, operating out of a Volkswagen van.
- 1959 – Setting up Shop: David and his brother Bob open Boyd Bros on Collingwood Street.
- 1960 – The Honda Era: The business scales rapidly by securing the local Honda franchise.
- 1975 – Boyd Honda: David and Margaret Boyd take the reins, expanding operations on Victoria Street.
- 1997 – The Next Generation: Greg and Sue Boyd step in as owners, steering the business into the modern era.
- 2003 – The Move to Te Rapa: Operations relocate to our landmark destination on Te Rapa Road to build a bigger experience for our riders.
- 2008 & Beyond – Expanding Horizons: We shifted gears to become Hamilton’s premier multi-brand dealer, heavily expanding our lineup of world-class manufacturers
New Zealand’s Ultimate Destination Store
Today, Greg and Sue, together with third-generation family members Lauren and Callum, and supported by our expert team, are proud to represent some of the world’s most iconic motorcycle and e-bike brands.
Premium Bike Brands
Whether you ride on the track, the trail, the highway, or daily commutes, we are your authorised destination for:
- Suzuki
- Yamaha
- Kawasaki
- KTM
- GasGas
- Kove
- BSA
- Amflow
Expert Servicing
Our workshop handles everything from routine maintenance to complex repairs. While we specialise in our authorised brands, our factory-trained technicians regularly service and repair all major Japanese and European makes.
Massive Parts & Accessories Showroom
Located at 409 Te Rapa Road, our dedicated parts and apparel store is one of the largest in New Zealand. We cater to Road, Off-Road, Adventure, and casual riders with an extensive collection of genuine and aftermarket gear.
- Top Gear Brands: Alpinestars, Rev-it, Richa, Oxford, Fox, TLD, Shoei, One Industries, Cardo, and more.
- Premium Maintenance: Motul, Motorex, and RK Chain.
The Largest Tyre Selection in NZ
We keep you gripped to the road or dirt with the country’s most comprehensive tyre inventory. Choose from trusted names like Michelin, Bridgestone, Pirelli, Dunlop, Metzeler, and Motoz.
Experience the Boyd Difference
At Boyd Motorcycles, there truly is something for everyone. Drop by our showroom on Te Rapa Road today, meet our friendly team, and let us help you gear up for your next adventure.